How We Help

In order to achieve our mission of delivering vital health information to new and expectant mothers via mobile phones, MAMA works with multi-sector partners to develop and disseminate health content to women, families and caregivers on the mobile platform that works best for them. We also create and share case studies, reports and best practices to foster a community of global learning.

Our Content:

By developing trusted health content and delivering it through multiple platforms, we are able to adapt to the needs of our subscribers and community members so they have the information necessary to encourage healthy behaviors with and for mothers and children.

  • Mobile Messages: Our adaptable and locally contextualized messages are available to our MAMA country program subscribers as SMS or interactive voice recording (IVR), allowing for all levels of literacy and cultural contexts. These messages are also available to download from our “Mobile Messages” page.

  • Mobile Broadband: As people in developing countries increasingly make the leap from no internet access to access via mobile phones, MAMA and its partners are making our content available on the mobile web via Facebook’s app. Targeted to first-time mobile internet users, is working to connect the two-thirds of the world’s population not yet connected to the internet.

Global Learning Community:

MAMA makes available a number of Tools & Resources which organizations can use to learn more about how MAMA and the greater MAMA Community has utilized mobile phone technology to address maternal, newborn and child health needs around the world. We hope that by making information about developing, strategizing, and implementing programs more accessible, organizations can learn from each other to better achieve our common goals.


We are constantly seeking to better understand the kind of support that is most needed by project implementers. Please contact us with your ideas.


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