Data and Evidence

The data and evidence are driving MAMA programs forward!

MAMA works to improve the health and well-being of pregnant women, their newborns and infants by delivering localized health information that corresponds to the woman’s pregnancy or child’s development age, via mobile phones.  The MAMA model is based on the expectation that women’s and families’ increased access to timed health information will lead to improved knowledge, behaviors and practices, which will in turn lead to improved health outcomes. All of MAMA’s country programs have identified priority intermediate-level health outcomes related to change in knowledge, at-home preventive behaviors and the seeking of health services that are measurable, relevant and within the realm of influence of each MAMA program.  

Levels of Change and Priority Outcomes

The MAMA program components and strategies in Bangladesh, South Africa, and India are maturing and the number of subscribers continue to grow. These programs offer optimal conditions to explore research questions on effectiveness in fostering behavior change. MAMA research teams have prioritized local health issues, domains and levels of change to be tested and explored by research partners.  The framework below maps the levels of change intended from a MAMA program along with the corresponding health issues and domains prioritized for research. It is a compilation of health outputs, outcomes, and impact measures.



To learn more about our programs and initiatives, please visit MAMA’s website:

For inquiries about MAMA’s research and evidence, please contact:

Josie Mangxaba, MAMA Research Manager
tel: +1.202.787.5647